The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Direction / Single
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Direction / Single
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple Category: Direction / Single
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Reputation Management
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Short Form Video / Single
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial
Client: Nike Category: Short Form Video / Single
Crane Brand Identity
Agency: COLLINS + Crane Paper Company
Client: Crane Category: Branding / Identity System
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Active Engagement / Call to Action
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Active Engagement / Call to Action
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Active Engagement / Call to Action
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Experiential / Immersive Digital Spaces
You Choose What They Chew
Agency: Leo Burnett / Toronto
Client: Milk-bone Category: Magazine / Series
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Writing / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Writing / Single
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90
Client: Budweiser Category: Influencer Marketing / Single Channel
Food Influencers Tasting Dog Food
Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore
Client: Furry’s Kitchen Category: Influencer Marketing / Single Channel
Diagnosing Epilepsy Type
Agency: The Bloc / New York
Client: Greenwich Biosciences / Epidiolex Category: Branding
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office Category: Immersive Spaces
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Newspaper / Series
Medal of Honor: Above and Beyond
Agency: Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client: Oculus / Respawn Category: UX / UI / Interface Design
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Real-Time
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Content Series
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide Category: Current Event Response
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Give a little Love
Agency: Pulse Films + adam&eveDDB / London
Client: John Lewis Category: Animation / Single
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + The Mill / New York
Client: Hennessy Category: Cinema Advertising
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Digital Product
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Craft / Art Direction
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Craft / Art Direction
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Ecommerce
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia Category: Utility / Ecommerce
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter Category: Craft / Illustration
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Visual & Audio Craft / Music
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Visual & Audio Craft / Music
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Social Impact
We Create
Agency: Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC
Client: Instagram Category: Social Impact
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Editing / Single
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Items
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon Category: Film / Health & Wellness
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Direction / Single
Annual ID:
OS_MI21_004B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Direction / Single
Annual ID:
OS_MI21_005B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Direction / Single
Annual ID:
OS_MI21_006B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Websites
Annual ID:
OS_IN21_002B
Award:
2021 Public Relations Bronze Pencil
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Reputation Management
Annual ID:
OS_PR21_015B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Short Form Video / Single
Annual ID:
OS_BE21_002B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial
Client:
Nike
Title:
Kobe - Better
Category:
Short Form Video / Single
Annual ID:
OS_BE21_003B
Award:
2021 Design Bronze Pencil
Agency:
COLLINS + Crane Paper Company
Client:
Crane
Title:
Crane Brand Identity
Category:
Branding / Identity System
Annual ID:
OS_DE21_005B
Award:
2021 Social Media Bronze Pencil
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_025B
Award:
2021 Social Media Bronze Pencil
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_026B
Award:
2021 Social Media Bronze Pencil
Agency:
TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_027B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Experiential / Immersive Digital Spaces
Annual ID:
OS_IN21_016B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Experiential / Immersive Digital Spaces
Annual ID:
OS_IN21_017B
Award:
2021 Print Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Milk-bone
Title:
You Choose What They Chew
Category:
Magazine / Series
Annual ID:
OS_PT21_007B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Writing / Single
Annual ID:
OS_MI21_010B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Writing / Single
Annual ID:
OS_MI21_011B
Award:
2021 Social Media Bronze Pencil
Agency:
Deutsch / New York + Octagon + draftLine / London + Copa90
Client:
Budweiser
Title:
Messi 644
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM21_032B
Award:
2021 Social Media Bronze Pencil
Agency:
Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore
Client:
Furry’s Kitchen
Title:
Food Influencers Tasting Dog Food
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM21_033B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
The Bloc / New York
Client:
Greenwich Biosciences / Epidiolex
Title:
Diagnosing Epilepsy Type
Category:
Branding
Annual ID:
OS_HW21_006B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Immersive Spaces
Annual ID:
OS_EX21_010B
Award:
2021 Print Bronze Pencil
Agency:
Havas Germany / Duesseldorf
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Newspaper / Series
Annual ID:
OS_PT21_004B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client:
Oculus / Respawn
Title:
Medal of Honor: Above and Beyond
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_004B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
Havas Turkey / İstanbul
Client:
Reckitt / Finish
Title:
Water Index
Category:
Real-Time
Annual ID:
OS_CU21_009B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Real-Time
Annual ID:
OS_CU21_010B
Award:
2021 In-House Bronze Pencil
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Content Series
Annual ID:
OS_IH21_011B
Award:
2021 Public Relations Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Current Event Response
Annual ID:
OS_PR21_018B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Animation / Single
Annual ID:
OS_MI21_022B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Pulse Films + adam&eveDDB / London
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Annual ID:
OS_MI21_023B
Award:
2021 Film Bronze Pencil
Agency:
Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + The Mill / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Cinema Advertising
Annual ID:
OS_FI21_031B
Award:
2021 IP & Products Bronze Pencil
Agency:
Cheil / Spain + Samsung / Spain
Client:
Samsung Spain
Title:
Tallk
Category:
Digital Product
Annual ID:
OS_IP21_007B
Award:
2021 IP & Products Bronze Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Digital Product
Annual ID:
OS_IP21_008B
Award:
2021 Print Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Posters / Series
Annual ID:
OS_PT21_011B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Events / Stunts / Competitions / Virtual - Livestream
Annual ID:
OS_EX21_002B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Craft / Art Direction
Annual ID:
OS_DM21_028B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Craft / Art Direction
Annual ID:
OS_DM21_029B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Ecommerce
Annual ID:
OS_EX21_007B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
AirPods Max Product Site
Category:
Digital Design
Annual ID:
OS_DE21_021B
Award:
2021 Mobile Bronze Pencil
Agency:
Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client:
KFC Australia
Title:
Secret Menu
Category:
Utility / Ecommerce
Annual ID:
OS_MO21_005B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_031B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_032B
Award:
2021 Print Bronze Pencil
Agency:
Dentsu Redder Vietnam
Client:
Biti's Hunter
Title:
Biti's Hunter Arising Dragon
Category:
Craft / Illustration
Annual ID:
OS_PT21_024B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC21_011B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC21_012B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
OREO + 360i / New York
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Casting
Annual ID:
OS_MI21_033B
Award:
2021 In-House Bronze Pencil
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Social Impact
Annual ID:
OS_IH21_009B
Award:
2021 In-House Bronze Pencil
Agency:
Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC
Client:
Instagram
Title:
We Create
Category:
Social Impact
Annual ID:
OS_IH21_010B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Editing / Single
Annual ID:
OS_MI21_016B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Editing / Single
Annual ID:
OS_MI21_017B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá + Darko Films / Quito
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Items
Annual ID:
OS_DM21_005B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client:
Savlon
Title:
The Artist
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_009B
